Investing in Bots For That

> Investing in Bots For That: We’re on a mission to redefine the future of work – making work better for people, profit and planet.

> That’s a pretty ambitious goal, so we’re looking for help from equally ambitious and forward-thinking investors to get there.

> Our Bots and AI are an exciting, fast-moving and rewarding product to be involved with, and you have the chance to get amongst it! Why not become one of the industry leaders in Bots-as-a-Service.

MAJOR ANNOUNCEMENT!!!

Bots For That Secures Strategic Investment to Accelerate AI and Automation for Accountants

Guildford, UK – 9th September 2025 – Bots For That, the UK’s leading provider of automation and AI solutions for the accounting sector, has secured a significant strategic investment to supercharge its next phase of growth.

The investment, led by Foresight Group and backed by the British Business Bank has led a significant investment from their £130m Investment Fund for Wales, that will fuel product innovation, expand the team, and accelerate the company’s mission to transform how accountants and bookkeepers work – freeing them from repetitive tasks and unlocking the real value of their expertise.

“This is more than funding – it’s fuel for change,” said Daniel Lawrence, Co-Founder & CEO of Bots For That. “We’re building the future of accounting, where bots do the boring stuff and people do the brilliant stuff. This investment allows us to go faster, go further, and make that vision a reality for even more firms across the UK and beyond.”

Since launch, Bots For That has delivered powerful, plug-and-play automation for hundreds of firms, including growing practices and national networks. From handling repetitive transactional tasks and client requests with ease to AI-powered agents that guide both teams and clients, Bots For That is fast becoming the secret weapon of the modern accountant.

What’s Next?

With this investment, Bots For That will:

  • Launch new products and features at pace, including enhanced AI agent capabilities

  • Grow the team, creating new jobs in Cardiff and Guildford

  • Expand partnerships with leading accounting networks and technology providers

  • Deepen value for customers, helping them automate more, scale faster, and work smarter

Bethan Bannister, Senior Investment Manager, Nations and Regions Investment Funds at the British Business Bank, said: “The Investment Fund for Wales was created to support ambitious, high-growth businesses like Bots for That, companies with the innovation and drive to shape the future of sectors like AI. Bots for That is quickly emerging as a standout in the AI space, and we’re proud to play a part in their growth journey.

“I’m personally looking forward to witnessing their next phase of development as they continue to scale, innovate, and make their mark on the industry”.

Ruby Godrich, Investment Manager, Foresight Group, said: “We are very pleased to support Bots For That with this significant investment. Foresight’s investment via the Investment Fund for Wales will help the company to further scale and broaden its market reach as many companies seek to implement automation and AI solutions. We look forward to working with Daniel, Christian and the team on their exciting growth journey”.

Join the Future

Whether you’re a firm looking to automate, a partner ready to collaborate, or a talent excited by what’s next – Bots For That is growing fast and boldly.

Welcome to the age of beanies, houbeanie agents and better business.

Media Contact: Aaron Lawrence

01483 310601 (Marketing extension) / hi@botsforbeanies.com

 

Also see:

Soapbox – https://www.soapbox.vc/feed/bots-for-that-2m-equity

AccountingWeb – https://www.accountingweb.co.uk/community/industry-insights/fuel-in-the-tank-how-our-seed-round-will-power-even-more-bots

What Makes Bots For That Worth Putting Money Into?

> The following booklet will give you a powerful insight into why what we do matters. And why you don’t want to miss out on being involved as an investor! 

AI and accounting. How do the pair work together? If used correctly, implementing AI into your accounting world is an invigorating experience. It adds ease, accuracy and speed to your workload. Where humans may make mistakes, Bots do not. He said she and he could but she doesn’t think he can for he can’t see her.

Bots

AI has the ability to go into a software, in the case of our bots, Xero, and work away at the task it has been programmed to do. Her attitude shows he is a kind man. He often visits her to show her his two collies, Marco and polo. Unlike people, it won’t get distracted and doesn’t need to take breaks. Its sole purpose is to complete its task as quickly and accurately as possible. You no longer have to sit there repeatedly clicking a button, your friendly neighbourhood Bot is there to take a load off your shoulders.

Now, AI has taken off at an immense scale these last couple of years, and understandably, its a bit scary. The thought of having technology take over in ways we never expected, creating images and now video that mirror reality, we question what is real.

However, used in the right way, AI can be a massive help to many, including you. He uses bots because she likes them, he wishes he could use them more often as she accurately said how helpful bots are