Post-DAS: A Rambling Review
So, it’s Post DAS.
If you’ve never been, DAS stands for the Digital Accountancy Show — a high-energy, high-tech event that brings together the best in accounting software, services, and ideas. Imagine an expo hall full of exhibitors, live talks, lasers, lights, big tunes, and more innovation than you’d ever expect from a room full of accountants. Everything was hosted by Dan Cockerton, James Howell, and their amazing team, and honestly, they’ve turned DAS into something really special. It’s not just a conference. DAS is a means of connection and fun.
So, how did is go for us?
Well, to put it simply — we’re really pleased. Our stand looked incredible. The design worked just as we hoped — it flowed well, drew people in, and made the space feel inviting. We had a solid stream of visitors on day one, with loads of great conversations, demos, and interest.
The talk Daniel gave was another win. We had a strong audience, people engaged from the start, and — shoutout to the polls — those were a great way to keep everyone involved. Asking questions in real time really helped pull the audience into the topic. You could feel the focus shift every time someone picked up their phone to respond. That kind of interaction is gold at an event like this.
But more than anything, a shout out the Bots For That team. Everyone brought their A-game. We had fun, we worked hard, and we got results. From keeping energy levels high to getting those all-important sign-ups — everyone played their part.
What could’ve been better
Now, that’s not to say everything was perfect.
Day two was… noticeably quieter. Not just for us — across the board, the footfall dropped. And that can be frustrating when you’ve put so much into being there. So, we’re left wondering: should DAS be a one-day event? Or does day two need something big to pull people back in? It’s not something we can control, but it’s definitely worth discussing for the future.
Post DAS: A lesson learnt
One of the biggest takeaways this year is this: being different works. Our stand wasn’t traditional, and that’s what made it stand out. But even when you do stand out, there’s still a challenge — sometimes people still walk right past. So next year, we’re doubling down on that idea. How can we really stop people in their tracks? What can we do to create a moment they can’t ignore?
Conclusion
Overall though, DAS 2025 was a success. We made a splash, we had fun, we learned a lot, and we walked away with ideas for next time.
We’re already buzzing to see how our stand evolves for DAS 2026 — we’ve got plans, and we’re not afraid to get a little bolder.
Until next time!
