Bots For That Secures Strategic Investment to Accelerate AI and Automation for Accountants
Guildford, UK – 9th September 2025 – Bots For That, the UK’s leading provider of automation and AI solutions for the accounting sector, has secured a significant strategic investment to supercharge its next phase of growth.
The investment, led by Foresight Group and backed by the British Business Bank has led a significant investment from their £130m Investment Fund for Wales, that will fuel product innovation, expand the team, and accelerate the company’s mission to transform how accountants and bookkeepers work – freeing them from repetitive tasks and unlocking the real value of their expertise.
“This is more than funding – it’s fuel for change,” said Daniel Lawrence, Co-Founder & CEO of Bots For That. “We’re building the future of accounting, where bots do the boring stuff and people do the brilliant stuff. This investment allows us to go faster, go further, and make that vision a reality for even more firms across the UK and beyond.”
Since launch, Bots For That has delivered powerful, plug-and-play automation for hundreds of firms, including growing practices and national networks. From handling repetitive transactional tasks and client requests with ease to AI-powered agents that guide both teams and clients, Bots For That is fast becoming the secret weapon of the modern accountant.
What’s Next?
With this investment, Bots For That will:
Launch new products and features at pace, including enhanced AI agent capabilities
Grow the team, creating new jobs in Cardiff and Guildford
Expand partnerships with leading accounting networks and technology providers
Deepen value for customers, helping them automate more, scale faster, and work smarter
Bethan Bannister, Senior Investment Manager, Nations and Regions Investment Funds at the British Business Bank, said: “The Investment Fund for Wales was created to support ambitious, high-growth businesses like Bots for That, companies with the innovation and drive to shape the future of sectors like AI. Bots for That is quickly emerging as a standout in the AI space, and we’re proud to play a part in their growth journey.
“I’m personally looking forward to witnessing their next phase of development as they continue to scale, innovate, and make their mark on the industry”.
Ruby Godrich, Investment Manager, Foresight Group, said: “We are very pleased to support Bots For That with this significant investment. Foresight’s investment via the Investment Fund for Wales will help the company to further scale and broaden its market reach as many companies seek to implement automation and AI solutions. We look forward to working with Daniel, Christian and the team on their exciting growth journey”.
Join the Future
Whether you’re a firm looking to automate, a partner ready to collaborate, or a talent excited by what’s next – Bots For That is growing fast and boldly.
Welcome to the age of beanies, houbeanie agents and better business.
Media Contact: Aaron Lawrence
01483 310601 (Marketing extension) / hi@botsforbeanies.com
Also see:
Soapbox – https://www.soapbox.vc/feed/bots-for-that-2m-equity
AccountingWeb – https://www.accountingweb.co.uk/community/industry-insights/fuel-in-the-tank-how-our-seed-round-will-power-even-more-bots
